About Certified GURU
Certified GURU was born out of a shared passion for email marketing and a vision to help marketers across the globe elevate their skills – for FREE.
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How can we educate as many marketers as possible, worldwide, at no cost?
The story begins with Jay Schwedelson and Beth O’Malley. Beth had been following Jay’s work for years! When they finally connected, they knew they had to work together.
They both shared an exciting vision for the future of email marketing and the conversation turned to a powerful question from Jay: “How can we educate as many marketers as possible, worldwide, at no cost?”
And just like that, Certified GURU was born.
From the very beginning, they were committed to creating a practical, hands-on certification program designed to empower marketers of all levels.
To bring the project to life, they brought in Andrew Kordek, Email Marketing GURU, mentor, and trusted advisor to Beth, Program Director at Certified GURU.
Together, the trio combined their deep expertise to build a certification that would teach marketers what they need to know to succeed in email marketing – from the basics to more advanced strategies.
They both shared an exciting vision for the future of email marketing and the conversation turned to a powerful question from Jay: “How can we educate as many marketers as possible, worldwide, at no cost?”
And just like that, Certified GURU was born.
From the very beginning, they were committed to creating a practical, hands-on certification program designed to empower marketers of all levels.
To bring the project to life, they brought in Andrew Kordek, Email Marketing GURU, mentor, and trusted advisor to Beth, Program Director at Certified GURU.
Together, the trio combined their deep expertise to build a certification that would teach marketers what they need to know to succeed in email marketing – from the basics to more advanced strategies.
Meet the Creators
Beth O'Malley
Founder of Astral, Award-Winning Email Marketer
“Certified GURU is a dream come true for me. I’ve spent years training marketers, and to finally be able to offer this comprehensive certification for free, to marketers around the world, feels like the ultimate way to give back to the industry I love. This program is all about helping marketers build a foundation in email marketing that drives results and makes an impact - while evolving what they once knew into something new and great.”
Jay Schwedelson
Founder of GURU Media Hub, SubjectLine.com, Outcome Media
"We built this with one thing in mind: you. Your growth, your success, and your confidence in email marketing. This certification isn’t just another course; it’s everything we’ve learned, distilled into practical strategies and real-world insights. I’m beyond excited for you to dive in, earn your certification, and join our community of Certified GURUs."
Andrew Kordek
Principle at Email Nucleus and Fractional strategist for iPost
“I'm honored to be a part of the Certified GURU program. As a lifelong learner, I'm always seeking opportunities to grow and evolve. This program aligns perfectly with my passion for continuous improvement and sharing knowledge with others.”
Our Course Creators Have Taught, Spoken, and been Recognized by:
